Digital Marketing Trends That Won’t Survive in 2017
Written by Professional Academy Guest Blogger Stephen Marshal
It’s 2017, and the heat is on- we aren’t talking about the summers that have hit big time (although climate change is on every one’s minds), but the changing landscape of the digital marketing world. Digital marketers across the world spend a ton of resources on testing and coding, and even designing tactics that would survive the test of time. 2016 saw most of the revenue coming in from paid traffic, say experts, which generated millions for pageviews! But this is soon to change. Here are five fads that are going to see the end of the day this year.
Under Developed Web Content
Over optimised pages and under developed web content would be bid adieu pretty soon; experts opine, over stuffing of keywords in articles and blogs or websites would no longer rank the site as one of the best or on the top three. The giant search engine Google tweaks its algorithms now and then, and pages with under developed web content would die soon. ‘Hummingbird’ back in the day had a huge impact, and we can only wonder what 2017 would be like when Google tweaks algorithms again!
Don’t be shocked if Twitter announces its own death, and soon. Some say, it would be the new ‘MYSPACE’- competitors such as Snapchat and Facebook have pulled up their socks and taken charge of the reigns, while Twitter hasn’t – a study says many social media pages, and that is certainly not good news for twitter and its fan following. This is a study that shows us the decline of twitter in a year, and in 2016 with a struggle on its head, Twitter hasn’t made much feat and wave to change things and woo more audience. So, what’s next? We really don’t know!
No More Auto Cross Channelling Social Posting
Most of us have done this in the past and some of us continuously do so. This is when we have less time in hand and yet need our pages to disperse information to other sites, whilst bringing in traffic to our own- the use of automated cross channelling posting would soon meet grim the reaper this year, say experts. Experts also opine, if one needs to keep the website up and running, content should be relevant, and tailored to the audience visiting the site. There are some studies which tell us how to save time and make more traffic come in, using the power of demographics; if not used, could lead to the funeral pit.
We hate pop up ads, and in 2016 Google made it very clear that sites indulging in the same for marketing on a digital scale would face the axe. Pop ups do work only if the data is relevant and apparently most sites didn’t follow the rules. A study by google also showed that people weren’t interested in visiting sites that had annoying pop ups, and hence struck hard on sites forcing people to get into the pop ups for more traffic to gain- don’t let this happen to your site this year- follow the rules of relevancy! In fact, this year, we will witness a lot of digital coupon giving you the chance to provide full-color, eye-catching content that compels readers to read your message. Effective coupon strategies can lure more consumers into physical store locations.
For the sake of a ‘viral’ video
These days, anyone with a camera and fast internet it seems wants to be a hit on popular video blogging sites. VLOGs are making waves, but in most cases the so called viral video is made just for the sake of being a viral video- Google is cracking down on such videos, and unless the video is well executed, and with a plan or a motive for the targeted audience, such videos wouldn’t last the will of time. Moreover, videos bloggers have to have a brand in some cases, and tie the video up to the main page along with detailed information. Would this be worth the time and money or effort of the Vlogger? We don’t know but ‘viral videos’ made just like that and posted would be shown the door!
What are your thoughts on these dying trends? We are eager to hear!
If you would like further information, you can visit our Digital Marketing Qualification (DMI) information page, download a copy of our DMI Qualifications brochure or contact a qualifications adviser today.