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Advice and Blog

Marketing Theories – PESO tool

The PESO tool is a great way to categorise the types of communication a brand has with consumers. It allows marketers to take a step back and see the bigger picture when it comes to their marketing activity. You can see where efforts are being focused, and where they should be focused to create a seamlessly integrated mix. 

How to start a career in marketing

Marketing is everywhere. Behind nearly every product or service that’s ever been sold, there’s a marketing team working hard to promote it. It’s an ever-changing industry that put simply, promotes services or products using insights and knowledge of key trends and consumer behaviour. Sounds interesting, right? It could be the perfect career for you!

How to convince your employer to pay for your training

So, you’re convinced, and have found your dream course. Now you just need to persuade your employer that it’s a worthwhile investment. The important thing to remember is to make your request as effortless as possible for your employer.

Marketing Theories – The Communications Mix

The communications mix involves all the tools you use to communicate with your customers or potential customers. This could be through advertising, social media, product packaging, direct marketing, websites, events, exhibitions – the list goes on!

Self-care during a crisis: 7 simple ways to boost your happiness

During stressful periods we tend to focus outward and self-care can end up taking a back seat. Yet, it’s during stressful times that we need to care for ourselves the most – putting our own self back in the driving seat of life.
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