An introduction to Professional Academy Marketing Theory Short Courses

Marketing Theories - eLearning Short Courses

An introduction to Professional Academy Marketing Theory Short Courses

Professional Academy are entering into a new exciting phase of our business where we are growing our eLearning resources and capabilities. We are about to launch our first ever entirely online short courses!

Why We Are Doing it:

Professional Academy LMS

At the end of the year our sales and marketing manager, like all good marketers reviews the trends in our website. There has been a continuous growth in the amount of visitors landing on our blog section, specifically looking at our marketing theories pages to learn more about such marketing tools as SWOT analysis and the PESTEL framework. We thought where better then to start our first online short course than with a marketing theories package!

What You Will Get Studying This Course:

Your method of study is entirely through interactive eLearning in which you can navigate at your own pace through slides containing various learning resources such as audio, video, reading activities, case studies and quizzes. This is hosted on Professional Academy’s LMS for which you will be provided access to for 2 years.

At the end of your learning, when you feel ready, you will be asked to complete an assessment which when passed, results in you gaining a certificate from Professional Academy as your learning provider.

In Volume 1 you will find:

  • The Ansoff matrix
  • The PESTEL framework
  • The BCG matrix
  • The SWOT analysis matrix
  • Maslow’s hierarchy of needs

In Volume 2 you will find:

  • Porter’s five forces
  • The balanced scorecard
  • The GE matrix
  • The adoption bell curve
  • Stakeholder mapping

In Volume 3 you will find:

  • The marketing mix (Including details for a digital marketing mix)
  • Creating a marketing plan

Who Should Take This Course:

An example of Professional Academy's eLearning

Newcomers to the world of marketing, like those who have previously visited the related blogs will undoubtedly benefit from this course. We don’t just tell you about these theories but actually test your understanding of them so you can feel confident going forward that you’re applying these tools correctly and effectively in the real world. For example many people may have heard of Maslow’s theory in the psychology field, but do they know how to apply it to marketing?

It is not just newcomers however who may consider these courses. You may have worked in marketing for many years and even use these tools already but perhaps you need a refresher? It is all too easy to get stuck into a routine of repeating the same methods and tasks day in and day out without even thinking about or considering other options. You may know what these theories are, you may even know how to use them but are you really fully aware of why you should be using them or if you should be using them at all? These courses could help remind you!

The Marketing Theory Short Courses are now online on the Professional Academy store to purchase today!