5 Tips Young Marketers Need to Master
Written by Professional Academy's Digital Marketing Apprentice Estelle Naderi
Being a Digital Marketing Apprentice at Professional Academy for the last 4 months I’ve learnt that there are a lot of different things that you can do as a young person who’s just getting into Marketing.
Planning is number one on the list. Before starting my apprenticeship, I never planned anything. I would drift from place to place or jump from one idea to another. But part of marketing itself is to plan and know where you’re going to be and when. I use an Excel spreadsheet to plan what I’m going to do every day, this helps me to look back on what I’ve been doing every month, and will also help plan a campaign that I am working on.
Knowing your Audience
It’s very important to know who your audience is. If you’re working for a company that targets a specific group of people (which is usually the case) then you need to learn as much about them as possible. Once you start to learn more and more about who you are trying to reach you can adapt your approach, therefore making campaigns more effective.
Explore New Ways of Doing Things
In any job that you do in an industry, such as Marketing, you must learn how to think outside the box and come up with new ideas. Since being at Professional Academy I have learnt to adapt the way I think about things such as ads, emails and content that I make to engage with my company’s audience. Try to break the conventions of your company a little bit by trying out different ways of promoting your business. ‘’Is there another way I can do this?’’, ‘’Will this engage the audience that I want to reach?’’, these are the sort of questions that you should ask when exploring new ways of doing things.
Although it may sound like I’m repeating myself, it’s essential that you are organised! Being up-to-date on everything can be hard, but by creating yourself a ‘to-do’ list you can prioritise important work that you can’t avoid doing. Make sure that your equipment, such as desk and computer, is always kept tidy even when you’re working on a stressful job, as having too much clutter around you can sometimes distract you from completing a job.
Ask for Help when Needed
Remember that you’re just getting in to the marketing industry and you won’t be an expert at everything. It’s okay to ask questions and not know what you’re doing! As a beginner marketer, you will be surrounded by people that have had many more years of experience than you have. Often people are afraid to ask for help when they need it, resulting in completing something wrong or doing a bad job of it. If you think something could look better, show others in the office and ask for feedback. A fresh set of eyes can often help when you’re stuck!
These tips are from my own personal experience, not everyone’s will be the same. Hopefully they will help you out if you are just starting out in Marketing. Try to relax, have fun and be confident when starting a new job as you will feel more comfortable with asking for help or thinking outside the box.
If these tips have been useful and you would like help progressing in your Marketing or Digital Marketing career, Professional Academy offer a range of courses in Marketing and Digital Marketing from the CIM and Digital Marketing Institute. Want to know more? Download a Prospectus today