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Written by Professional Academy guest blogger, Harry Southworth
What is the most important aspect of a successful business? Is it a great product, hardworking team of talented individuals, unparalleled user experience, or a well-crafted marketing strategy? According to experts, all of the above mentioned are crucial to the future of any business, no matter how big or small your operation might be. However, it's fair to say that in the world of ever-growing business ventures, the ability to attract visitors and convert them into consumers through a powerful marketing plan is imperative because no matter how good your product or service is, people have to learn about it first.
Therefore, in order to help you get in touch with this year’s marketing trends, we have developed a list of 10 ways you can boost your marketing potential and get that revenue going up.
In the early days of influencer marketing brands looked up to celebrities and online stars to help them reach higher visibility and gain trust with the crowd. However, recent trends are showing that the audience is more inclined towards the "real people" or self-made online influencers, therefore, if you are looking to build up your pool of visitors that you plan to convert into customers than reaching out to these new public speakers is your best option.
With Big data analysis becoming more available thanks to the rise of AI-based software solutions, marketers are now able to find just the right audience for your cause, retarget your audience, and perform click tracking (simply put, save you from wasting your resources). According to reports, about a third of all digital marketers in the world uses AI for product recommendation but also to optimize marketing campaigns.
PWAs are basically websites that load fast, even with slow internet speed, but they provide the functionality of mobile apps without the need to download, install or update software, which is daunting for most people. Developing this sort of medium for your business this year could put you ahead of your competition in the long run.
With the progress of AI, Chatbots are experiencing a substantial growth of trust when it comes to the consumers. Instead of dealing with phone operators, many of which work only during the office hours and keep you waiting in line for ages, customers prefer Chatbots. Studies confirm this marketing trend with reports of Chatbot worldwide market growth by 25 percent on a yearly basis which is expected to reach $1.25 billion by 2025.
The reason why content is still unchallenged when it comes to digital marketing is that it's flexible. You can share it, comment on it, build discussions, repurpose it, it invokes emotional responses, and it touches the audience as no other marketing game tool can. It doesn't matter if you're into textual content, video advertising, infographics, MEMEs, or simple audio content, it is the best form of communication with the audience.
If you weren’t thinking about placing your efforts into video marketing campaigns, you might want to reconsider this decision. According to a study performed by Cisco, an estimated 82 percent of all online traffic will go through video content. The reason why video is becoming so acceptable to digital marketers nowadays is that it doesn't take a large budget to produce videos anymore.
This is an amazing marketing potential for real estate businesses which could provide virtual tours so people could take a look at what you offer or even set up various furniture arrangements in order to decide which option suits their purposes. L’Oréal provides augmented reality makeup software that enables you to try on different makeup and hairstyles before you decide which one works for you.
According to surveys, consumers find textual search queries unsatisfying, with 74 percent of the participants branding keyword textual searches as insufficient. As an alternative, marketers push forward the voice search option as it provides more meaningful search results and reduced screen time, which is important for people that don’t have too much time to spend on browsing and trying different keyword configurations in order to find what they are looking for.
The millennials are not the youngest generation that attracts the focus of digital marketers anymore. Nowadays, generation Z is growing into the new wave of the working force, which makes it an interesting group for businesses. As the generation Z is attracted to authenticity and social responsibility, it's a good idea to take that into consideration when preparing your future marketing campaign.
Moving beyond Google’s reverse image searches, visual searching allows users to find the products they are interested in much easier than ever before. As internet marketing experts claim, if your website is not optimized for featured snippets, you are losing a lot of traffic. Even now, AliExpress app allows you to perform a search by uploading an image of a product you just shot with your camera.
Marketing is a living industry, it evolves with consumer habits, with industrial developments, and on its own accord. It's important to stay in line with the current marketing trends in order to stay competitive and keep track of what your prospects are looking for and how they want to be served. We really hope that these few lines will allow you to push forward your marketing game and that your business will see an increased revenue thanks to our wise words of advice.
Info sources:
https://www.theverge.com/2018/3/16/17131260/loreal-modiface-acquire-makeup-ar-try-on
https://downloads.blueshift.com/report-customer-data-for-ai/
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