Apprenticeship route
Multi-channel Marketer Apprenticeship
For employed learners building practical campaign, content, channel and customer capability while contributing to real marketing activity in the workplace.
Established apprenticeship support
A practical route needs a credible delivery partner
Compare the programme first, then use our specialists to check the role, workplace evidence and funding position before enrolment.
At a glance
Overview
Build practical campaign, content, channel and customer skills through a recognised marketing apprenticeship standard designed for applied workplace contribution.
Start with the role
Who this apprenticeship is for
Learners
Who it is for
Suitable for employed learners developing in hands-on marketing, digital, CRM, communications and campaign support roles.
Learner value
Learners build confidence through applied work, recognised development, mentoring and structured support that connects training to day-to-day marketing contribution.
What the learner develops
Campaign planning, content support, channel delivery, customer understanding, data awareness, teamwork, prioritisation and professional marketing behaviours.
- Campaign contribution
- Content creation support
- Channel coordination
- Customer understanding
- Commercial awareness
- Data and reporting awareness
- Organisation and prioritisation
- Professional behaviours
Employers
Employer value
Use this route when you need structured marketing development tied to live workplace activity, clearer role progression and more consistent application of practical marketing skills.
What the employer contributes
A successful programme connects structured learning to meaningful workplace responsibility. Before enrolment, we help confirm that the role, available activity and internal support will give the learner a realistic opportunity to apply and evidence their development.
- A suitable employed role with relevant responsibilities
- Practical opportunities to apply learning at work
- A named manager who supports progress and feedback
- Access to projects, evidence and appropriate stakeholders
- Time for learning, reviews and required assessment activity
- Early action when progress or workplace opportunities need support
Compare your options
This apprenticeship may not be right for you
If the role, employment status, funding rules or required workplace evidence do not fit, the equivalent professional qualification may provide a more flexible route.
Apprenticeship consultation
Check the role, learner and funding position with a specialist.
Use a short consultation meeting to confirm whether this apprenticeship fits the workplace role and agree the most useful next step.
Meet your tutors
Learn from industry experts
Our course delivery team bring practical workplace insight, structured guidance, and supportive feedback to every stage of learning.
Christopher Journeaux
Trainer and Learner Support
Diane Earles
Head of Customer Experience
Fahad Malik
Marketing Executive
Jess Turnbull
Business Administrator
John Finlay
Tutor and Mentor
Mandy Mercer
Qualifications Consultant
Margaret Hyde
Trainer and Learner Support
Martin Hutchins
CEO
Nat Milner
Accounts and Office Administrator
Nic Miles
Course Coordinator
Phil Knowles
Head of Learning
Sally Steadman
Trainer and Mentor
Stuart Parton
Tutor and Mentor
A structured route
How learning and support work together
The programme combines planned development, practical workplace application and regular human support so progress remains visible and purposeful.
Planned development
Programme structure
Programmes combine scheduled learning, applied workplace tasks, regular reviews, portfolio-building and staged preparation for completion requirements.
Learning is sequenced around the requirements of the product and the opportunities available in the learner's role. Activities build towards confident application rather than isolated completion.
- Scheduled workshops and guided learning activity
- Workplace tasks connected to real responsibilities
- Evidence gathered progressively throughout the programme
- Milestones that make priorities and next steps clear
- Preparation integrated before final assessment
People-first support
Delivery and support model
Professional Academy combines trainer support, mentoring, employer guidance and technology-supported visibility so learners and line managers can see progress clearly.
Support connects the learner, their employer and Professional Academy. Regular conversations identify progress, unblock workplace challenges and keep development aligned with the role.
- Expert teaching and guidance from experienced practitioners
- Named support between scheduled learning activities
- Regular progress reviews with the learner and employer
- Feedback on application, evidence and assessment readiness
- Clear escalation when additional support is needed
From suitability to achievement
The apprenticeship journey
Use this summary to understand how suitability, planning, learning and assessment fit together.
- Stage 01
Check suitability
Confirm that the product, employed role, eligibility and available workplace activity create the right starting point.
- Stage 02
Plan the programme
Recognise prior learning, agree responsibilities and establish a practical training plan with clear milestones.
- Stage 03
Learn and apply
Combine guided learning with workplace activity, feedback, evidence and regular progress reviews.
- Stage 04
Prepare for assessment
Confirm gateway readiness, organise the required evidence and prepare confidently for independent end-point assessment.
Expert support, applied learning
How we mentor and support you
A blend of expert conversation, structured resources and applied workplace activity keeps learning practical, personal and connected to the progress you want to make.
Expert-led workshops
Learn with practising professionals
Live workshops turn theory into practical decisions. They are led by practising professionals who have held senior positions in their discipline and bring multi-sector experience, so discussion is grounded in the realities of your role.
Personal mentoring
Guidance from people who have done the role
Your mentor is a practising professional with senior leadership experience across sectors. They help you interpret feedback, overcome workplace challenges and turn learning into confident action.
On-demand e-learning
Build confidence between live sessions
Structured digital learning lets you prepare, revisit key concepts and progress at a pace that works alongside your role. Resources make every workshop and workplace conversation more useful.
Applied assignments
Show what you can do at work
Assignments connect learning to real responsibilities, giving you a clear way to practise, reflect and build credible evidence of progress. Expert guidance helps turn live work into meaningful development.
Presentations and feedback
Communicate your thinking with confidence
Presentations give you a supported space to articulate recommendations, explain decisions and respond to professional questions. Constructive feedback builds confidence before you use these skills with stakeholders.
English apprenticeships only
Understand apprenticeship funding
Funding and eligibility depend on employer type, learner circumstances, role suitability, start date and current English apprenticeship rules.
Assessment and progression
From gateway to apprenticeship achievement
Gateway and end-point assessment apply under current apprenticeship rules, with preparation linked to workplace evidence and employer review.
- Stage 01
Gateway
Confirm readiness for final assessment.
- Stage 02
End-point assessment
Complete the applicable independent assessment methods.
- Stage 03
Completion
Achieve the apprenticeship and plan progression.
The end-point assessment for ST1031 Multi-channel Marketer, version 1.1, is normally completed within a five-month assessment period after gateway.
Assessment methods
- Written project report with presentation and questioning: a work-based project is documented in a written report, then presented and explored through independent assessor questions.
- Interview underpinned by a portfolio of evidence: a structured interview uses the apprentice's portfolio to explore occupational competence across the mapped knowledge, skills and behaviours.
Each method is graded fail, pass or distinction. The combined overall grade is fail, pass, merit or distinction.
Assessment plan: Skills England, ST1031 version 1.1. Requirements should be confirmed against the version applying to the learner's start date.
Study support you will receive
You are never developing alone
Hear how learners experience the people, resources and guidance around their development.
Apprenticeship standard
Knowledge, skills and behaviours
These statements are loaded directly from the Dataverse apprenticeship standard record for ST1031.
Expand each section to view all of the learning outcomes.
Knowledge23 statements
| Ref | Statement |
|---|---|
| K01 | Marketing theory, concepts and basic principles such as what marketing is, the marketing mix the promotional mix and the differences between each channel used. |
| K02 | The business’ structure, vision, priorities, and objectives, and how their marketing role supports these. |
| K03 | Business tools used to measure the impact of business objectives, the wider environment and sustainability on marketing activities. |
| K04 | What a marketing plan is, how it is built and its purpose. |
| K05 | The importance of competitor analysis and how to undertake it. |
| K06 | Brand theory such as positioning, value, identity, guidelines, and tone of voice. |
| K07 | Create content using principles of design and copywriting, and how to adapt for online and offline mediums e.g., writing digital content for the web compared to leaflets. |
| K08 | Current and emerging technologies, software and systems which impact on marketing. |
| K09 | Relevant regulatory and legislative requirements such as data protection, GDPR, cyber security, trading laws, and copyright law for the handling and processing of data and its application. |
| K10 | Principles of conducting marketing communications in an ethical and diverse manner. |
| K11 | How internal stakeholders work to support the delivery of all marketing campaigns. |
| K12 | Common marketing channels, cross channel behaviour, and how to manage and operate an integrated campaign using online and offline channels. |
| K13 | How to brief and manage external marketing suppliers. |
| K14 | Adapt communications for appropriate stakeholders and internal audiences. |
| K15 | The principles of content marketing, and content creation. |
| K16 | Budget management and how to measure return on investment (ROI). |
| K17 | The metrics for the delivery and evaluation of marketing activity. |
| K18 | The importance of reviewing campaigns regularly to ensure effectiveness and optimisation. |
| K19 | The campaign management process including research, planning, budgeting, implementation, and delivery. |
| K20 | Tools used to support campaign management such as social media, Gantt charts, data analytics, and project management software. |
| K21 | The customer journey including customer offline and digital touchpoints, customer personas, how to engage customers at different stages of their journey, sales funnels and how to segment an audience for targeting. |
| K22 | The impact marketing has on the level of customer service or the customer experience, including community management channels. |
| K23 | Quality management and the maintenance of online and offline assets. |
Skills18 statements
| Ref | Statement |
|---|---|
| S01 | Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines. |
| S02 | Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources. |
| S03 | Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development. |
| S04 | Use research/survey software to gather audience insight and/or evaluation to support the project. |
| S05 | Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines. |
| S06 | Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media. |
| S07 | Proofread marketing copy ensuring it is accurate, persuasive and is on brand. |
| S08 | Use software to design and create marketing assets to meet the technical specification. |
| S09 | Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services. |
| S10 | Organise offline and digital assets ensuring they are co-ordinated and legally compliant. |
| S11 | Use a website content management system to publish text, images, and video/animated content. |
| S12 | Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets. |
| S13 | Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management. |
| S14 | Identify and use data and technologies to achieve marketing objectives. |
| S15 | Monitor and amend campaigns to meet budget requirements including time and monetary costs. |
| S16 | Review campaigns regularly to ensure effectiveness, to optimise the results. |
| S17 | Measure and evaluate campaign delivery to identify areas for improvement. |
| S18 | Use data analysis tools to record, interpret and analyse customer or campaign data. |
Behaviours6 statements
| Ref | Statement |
|---|---|
| B01 | Has accountability and ownership of their tasks and workload. |
| B02 | Takes responsibility, shows initiative and is organised. |
| B03 | Works flexibly and adapts to circumstances. |
| B04 | Works collaboratively with others across the organisation and external stakeholders. |
| B05 | Seeks learning opportunities and continuous professional development. |
| B06 | Acts in a professional manner with integrity and confidentiality. |
Compare with adjacent development options
Use these links to compare adjacent routes, move back up to the parent pathway page and connect this programme to wider apprenticeship support content.
Compare all related apprenticeship routes
Move back to the parent pathway page to compare route fit, progression and next-step guidance across the wider family.
Compare with professional qualifications
See whether a qualification route, rather than an apprenticeship, is the better fit for the learner, role or funding situation.
Plan funding and implementation
Explore funding, learner support, employer guidance and the wider apprenticeship journey before you commit to the route.
Free programme guide
Request the apprenticeship brochure
Take away the programme information and review it with the people involved in the decision.
Related routes and useful links
Use the parent discipline page and support pages to compare adjacent options, understand funding and plan the wider apprenticeship journey.
Marketing Executive Apprenticeship
Develop broader campaign ownership, channel optimisation and customer-focused marketing delivery.
Marketing Manager Apprenticeship
Strengthen strategic planning, commercial decision-making and leadership across marketing activity.
Marketing qualifications
Explore flexible professional marketing qualifications for learners whose role or funding does not suit an apprenticeship.
Apprenticeship funding
Understand apprenticeship funding, eligibility and the practical steps before enrolment.
Apprenticeships for organisations
See how organisations can develop capability through role-led, workplace-based apprenticeships.
Apprenticeships for learners
Understand whether an apprenticeship fits your role, goals and employment circumstances.
Support that helps apprenticeships succeed in practice
Professional Academy combines experienced trainers, people-first support, line manager guidance and structured learner visibility.
Continual reviews keep learners moving
Regular checkpoints help employers, learners and trainers spot drift early, keep evidence on track and maintain momentum towards timely completion.
Named trainers and advisers stay close to the programme
Support is led by experienced people who understand workplace delivery, learner confidence and the practical decisions employers need to make.
Planning is shaped around timely, high-quality completion
We structure delivery, review cadence and intervention around sustained progress, strong gateway readiness and the conditions that support higher achievement.
Development stays tied to live work, not abstract theory
Learners build evidence through real campaigns, customers, service activity or operational work so the apprenticeship creates value while capability grows.
Frequently asked questions
Frequently asked questions
Who is this apprenticeship designed for?
This apprenticeship is designed for employed learners whose role provides suitable responsibilities, workplace activity and opportunities to demonstrate the required knowledge, skills and behaviours.
How long does the apprenticeship take?
The programme duration is shown in the quick facts on this page. The exact timetable depends on prior learning, workplace opportunities, learner progress and readiness for end-point assessment.
How is the apprenticeship funded?
Eligible apprenticeship training is normally funded through an employer apprenticeship levy account or co-investment. We confirm eligibility, employer contributions and any exclusions before enrolment.
What support will the learner receive?
Learners receive structured teaching, learning resources, progress reviews and named human support. Employers and line managers are involved so learning can be applied in the workplace.
How is progress assessed?
Progress is reviewed throughout the programme using learning activity, workplace evidence and regular reviews. The learner must meet the gateway requirements before completing the independent end-point assessment.
What if this apprenticeship is not the right fit?
We can compare the role, learner experience, funding position and workplace evidence with alternative apprenticeships or an equivalent professional qualification before you commit.
Explore your options
Compare marketing routes and study formats
If your role includes broader marketing responsibilities, compare the Marketing Executive apprenticeship. If an apprenticeship does not fit your employment situation or workplace support, explore the CIM Foundation Certificate in Professional Marketing as a qualification route to discuss with an adviser.
Further Resources
Additional Information
Next step
Ready to discuss the right marketing apprenticeship route?
Talk to us about the role, the learner and the business outcome you want to achieve so we can help you confirm fit, funding and the most suitable next step.
