A Marketing Assistant will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company. A highly collaborative role working with colleagues from sales, operations, PR, IT, the customer insight team and finance as well as interaction externally with clients/customers and suppliers such as printers, digital agencies, PR and media agencies, event display companies, market research agencies, and media sales professionals.
“Doing my apprenticeship with Professional Academy has been really helpful and enjoyable so far. All the staff are really pleasant and approachable, and the workshops have been very well structured and equally interesting to take part in.” - Millie, Marketing Assistant
This occupation is found in every sector and industry including manufacturing, retail, IT, automotive, service industries (financial services, health care, professional services, etc), and across large, medium and small commercial, public sector and not-for-profit organisations. Roles can sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business.
The level of supervision is likely to vary for each employer, with the level of autonomy varying by size of organisation and marketing function. Typically they would be the first point of contact for day-to-day activities in the marketing function, and supervised by a member of staff with greater marketing skills, knowledge and experience.
The typical duration of this apprenticeship is 12-15 months
Entry requirements will be determined by individual employers.
Apprentices without Level 2 English and Maths will need to achieve this level prior to taking the end-point assessment. Apprentices without level 2 English and Maths will need to achieve this level prior to taking the End-Point Assessment. For those with an education, health and care plan or a legacy statement, the apprenticeship’s English and maths minimum requirement is Entry Level 3. A British Sign Language (BSL) qualification is an alternative to the English qualification for those whose primary language is BSL.
Link to professional registration and progression
This apprenticeship is designed to meet the requirements for registration as an Affiliate Member with the Chartered Institute of Marketing (CIM).
This is a Level 3 apprenticeship.
After 3 years.
Create and edit content in collaboration with senior colleagues for offline and/or digital marketing channels, such as website, social media, sales materials or event displays, ensuring that brand guidelines are met in order to achieve marketing objectives.
Publish editorial, creative and video content via social media or video sharing platforms, e.g. LinkedIn, Twitter, Instagram
Specify, purchase and quality assure marketing goods and services from external suppliers e.g. place a brochure print order, book exhibition space, book media space.
Manage the cataloguing of offline and digital marketing assets including permissions and compliance, in-line with marketing regulations and legislation, e.g. storage and organisation of marketing materials, administering creative asset management systems.
Monitor and evaluate marketing delivery effectiveness by producing and interpreting reports from one or more marketing tools or systems, e.g. marketing automation report; social media monitoring report; analytics and metrics reports, budget tracker.
Contribute to the planning, delivery or evaluation of marketing activity through creation of written planning and evaluation documents and presentations, e.g. marketing campaign results, market and customer intelligence research, update marketing plan.
Use content management software to publish and refresh effective online content to engage with different customer segments.
Use appropriate primary and secondary research methods including survey tools and desktop research to gather marketing insight or evaluation, and inform marketing decisions, planning and delivery.
Monitor marketing expenditure and activities to a specified budget and plan, ensuring invoices are processed efficiently.
Efficiently and effectively source creative assets (photographs, graphically designed creative, video content) for the production of marketing communication collateral in-line with regulations and legislation.
Establish and maintain effective day to day relationships and communication between the marketing function and internal and external stakeholders to support marketing activities.
Implement marketing activities through marketing administration, e.g. organise an exhibition display, arrange a marketing meeting, organising an event.
If you would like to talk to one of our business development team about the apprenticeship programmes available and how the schemes will work, please do contact us via our Apprenticeship contact form, or drop us a call on 01223 365 505 and one of our team would be happy to have chat at any time.