Study Methods

All of the Institute of Sales & Marketing Management (ISMM) qualifications (excluding the Certificate in Sales & Marketing) are offered as a Complete Learning Package or Distance Learning (Lite) Package



  • all study material
  • online resources
  • a tutor-led two-day workshop for each module (Level 3, 5 and 6 only)
  • personal adviser
  • tutor support
  • tutor feedback on assessments
  • Pass Guarantee
  • Two years support
  • ISMM student registration.




All of our sales qualifications can be studied as one of our 'Lite' Distance Learning Packages, without needing to attend the tutor led workshops. You would still receive all the necessary tutor support, course materials and online resources.


What you will receive as part of your ISMM LITE PACKAGE:

  • Study material - including handbook and module study guides
  • Online resources
  • Dedicated student support team
  • Personal tutor support
  • Tutor feedback on assessments
  • 100% Pass Guarantee
  • Two years support
  • Examiner Reports
  • Past Papers/Assignments
  • eBooks

Certificate in Sales and Marketing - LITE ONLY

This qualification is offered as Distance Learning (Lite) where you are provided with all the study material, support and guidance required to achieve your chosen qualification allowing you to study from home or work at your own pace.

Diploma in Advanced Sales and Marketing / Diploma in Sales and/or Account Management / Executive Diploma in Strategic Sales & Account Management

These three qualifications are offered via Complete Learning Package or Lite Distance Learning Package.

During the workshops, should you select the Complete Learning Package, you are taught alongside other students enabling a more interactive approach to your learning. We have found that students benefit greatly from attending these workshops which allow the opportunity to learn face to face, discuss and debate topics and experiences with the tutor and other participants. You will also cover the syllabus topics preparing you for the formal assessment.

Qualification Title Number of modules Total number of workshop days
Certificate in Sales & Marketing (Level 2) 5 2
Diploma in Sales & Marketing (Level 3) 8 6
Diploma in Sales and Account Management 7 5
Executive Diploma in Strategic Sales & Account Management 8 4

Find out more about what to expect when you study with Professional Academy on our Your Journey pages.