Professional Diploma in Marketing - Level 6 
The professional diploma in marketing focuses on the theoretical aspects of marketing and the skills to manage the marketing function including channel management, stakeholder impact and product development.
Who is the Professional Diploma in Marketing for?
Ideal for marketers who are responsible for the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Professional Certificate in Marketing level with a future marketing management role in mind.
Entry requirements
You will need to meet at least one of these criteria:
- CIM Professional Certificate in Marketing (2002 or 2008 syllabus)
- business or marketing Bachelors or Masters Degree (or equivalent) with a minimum of one third of credits come from marketing
- experience in a marketing management role demonstrating you can meet the learning outcomes of the CIM Professional Certificate in Marketing and can pass the entry test to Level 6.
If English is not your first language, at least IELTS level 6.5 or Trinity ISE III/IV will also be required.
Where can I study?
We are currently offering the Introductory Certificate in Marketing at the following locations:
What will you learn?
By the end of this qualification you should be able to:
- evaluate the role of the marketing planning process and its implementation in a range of marketing contexts including organisational strategy, culture and the broader marketing environment,
- develop and manage a brand and product portfolio in the context of the organisation’s marketing strategies and objectives
- recommend how a marketing function should be structured to deliver competitive advantage, marketing, and organisational success,
- identify the organisation’s information needs, scope of research projects, and resource capability to underpin the development of a business case to support marketing projects.
How long will it take?
There are four hand-in/exam dates a year and you can begin your studies at any time. The four modules, studied with our two-day workshops and guided home study will typically take around one year to complete although you can choose to study at a faster or slower pace to suit your requirements. We commit ourselves to support all our students for up to a maximum of two years. Please also visit our important dates page for more information.
What modules you will study
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Module title
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Description
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Assessment
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The Marketing Planning Process
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You will gain a detailed understanding of the marketing planning process strategy including how to assess the dynamic marketing environment and review its’ impact on developing marketing plans and how to win competitive advantage. You will also consider contemporary and sophisticated segmentation, targeting and positioning processes to ultimately put together a practical and tactical marketing plan.
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Work-based assignment
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Delivering Customer Value Through Marketing
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You will consider all marketing activities to achieve customer satisfaction and meet your organisation’s objectives through effective marketing mix strategies which deliver stakeholder value. You will also learn how to develop the product portfolio, manage marketing channels, use the communications/ promotions mix and manage customers service expectations.
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Case-study exam
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| Project Management for Marketing |
A practical module in which you will learn the key skills of project management including how to initiate, implement, and control marketing projects. This will include the use of research and information, preparing proposals and briefs to identify stakeholder needs as well as preparing and justifying a business case for a proposed project. |
Work-based assignment |
| Managing Marketing |
This module considers HR, management skills and the financial aspects of marketing. It also includes developing and managing marketing teams as well as the development of effective quality systems and processes to support compliance, and approaches to measuring and monitoring marketing activities. |
Project-based assignment |
To find out more about what you can expect and will receive when you study with Cambridge Professional Academy visit the Delegate Experience pages. On completion of this course whilst you are a CIM member you will be entitled to use the designatory letters ACIM and will be entitled to begin studying for the Chartered Institute of Marketing (CIM) Chartered Postgraduate Diploma in Marketing.
For more information about the Chartered Institute of Marketing (CIM), please visit their website www.cim.co.uk
Helpful Links
Study methods l Qualification fees l CIM membership and assessment fees
Workshop dates l Study Centre venues