Professional Certificate in Marketing - Level 4 
The professional certificate in marketing provides a practical insight into the principles and application of marketing at a tactical level, giving you the skills and knowledge to devise and execute marketing activities and gain marketing credibility.
Who is the Professional Certificate in Marketing for?
Aimed at junior marketers, those who are working in supporting marketing roles, usually within the marketing function, but also individuals in more senior roles, particularly in SMEs, where marketing is an element of their responsibilities.
Entry requirements
This qualification is the equivalent to the first year of a Foundation degree, which means you will need to meet at least one of these criteria:
If English is not your first language, evidence of at least IELTS level 6.5 or Trinity ISE III/IV will also be required.
Where can you study?
We are currently offering the Professional Certificate in Marketing at the following locations:
What you will learn
By the end of the professional certificate in marketing you should be able to:
- understand the function and fundamentals of marketing in some depth including how to write and execute a marketing plan
- know the many different ways of understanding and communicating with customers, and the function these methods serve
- understand your organisation’s marketing environment, its many constituent parts, and how they work in unison
- apply practical knowledge – including the collecting and analysing of data, and the establishment of marketing budgets.
How long will it take?
There are four hand-in/exam dates a year and you can begin your studies at any time. The four modules, studied with our two-day workshops and guided home study will typically take around one year to complete although you can choose to study at a faster or slower pace to suit your requirements. We commit ourselves to support all our students for up to a maximum of two years. Please also visit our important dates page for more information.
What modules you will study
|
Module title
|
Description
|
Assessment
|
| Marketing Essentials |
Designed to give a basic understanding of the marketing process by teaching you the tools and techniques available that will help you to understand a tactical marketing plan |
Short-answer exam |
| Marketing Information and Research |
You will consider all aspects of market research, learning how to manage a marketing research project from initial design to implementation, ensuring you appreciate the importance of gathering and managing customer information. This module also addresses the development and management of a customer database including database marketing and CRM. |
Work-based assignment |
| Assessing the Marketing Environment |
This module helps you identify the various aspects of the external environment that you need to consider in the development of a marketing plan. |
Case study exam |
| Stakeholder Marketing |
You will gain an in-depth understanding of this aspect of marketing in a range of sectors and organisation types. You will learn about the impact of environmental factors and how to identify key issues and drivers, together with the implications for marketing. |
Work-based assignment |
To find out more about what you can expect and will receive when you study with Cambridge Professional Academy visit the Delegate Experience pages. On completion of this course you will be entitled to begin studying for the Chartered Institute of Marketing (CIM) Professional Diploma in Marketing.
For more information about the Chartered Institute of Marketing (CIM), please visit their website www.cim.co.uk
Helpful Links
Study methods l Qualification fees l CIM membership and assessment fees
Workshop dates l Study Centre venues