Joe Mckenna

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Joe Mckenna


BSc, MSc, MCIM, DipM, MCMI, Chartered Marketer, Chartered Manager

A forward Strategic Director of a Strategic Branding and Marketing Agency, Managing Director of a successful digital enterprise, and Managing Director of a developing digital enterprise, Joe has wide industry experience and breadth and depth of knowledge to share with students. Joe delivers expertise on subjects such as Corporate and Marketing Strategy, Brand Development, Employer Branding, Employee Engagement, Corporate Culture, Consumer Behaviour and Behavioural Economics, and has consulted for Fortune Global 500 clients across a wide range of industries, including three of the seven top global pharmaceutical corporations, the world´s leading management consulting firm and leading finance and legal firms. Combine this with wide jurisdictional experience having worked in Jersey, London, Shanghai, Tokyo, Dallas and New York, and Joe is well-equipped to integrate best practice theory with a contextual understanding of his students' industry settings.

Joe, a Chartered Marketer and Chartered Manager, has a wide scope of contemporary understanding providing a useful surface for the bouncing off of concepts and ideas in order to guide students towards achieving their postgraduate diploma.

Writer of the paper "The Re-Integration of Employees Out Of the Supply Chain Back Under the Corporate Fold" published in the International Journal of Management and Organizational Studies (Volume 3, Issue 2, June 2014, ISSN: 2305-2600) 

Find more of Joe's impressive track record via his LinkedIn account.