Published: 20 August 2014
The CIM have recently updated the Level 4 and Level 6 Marketing qualifications, which means if you are currently studying the 2009 syllabus, you would have until September 2015 to finish your course and be awarded your qualification.
Here at Professional Academy, we are offering students the opportunity to complete any remaining modules with us, or alternatively we can arrange a transition onto the new 2014 syllabus for you.
In keeping with ever growing trends within the business world and in this instance, Marketing, one of the main and important additions that has been incorporated alongside conventional Marketing learning outcomes, is the inclusion of Digital marketing techniques and practical theories.
As we progress into a rapidly evolving and ever changing Digital landscape, knowledge of Digital Marketing (alongside traditional Marketing) has becomes increasingly more important for anyone working within a marketing role, be it a junior Marketer or Marketing assistant, or senior Marketer/Marketing manager, and this has been recognised by the CIM.
If you are part way through your marketing course, and wish to transfer onto the new syllabus, then it is possible to do so as follows:-
For the Professional Certificate in Marketing Level 4, if you have completed Assessing the Marketing Environment and Marketing Essentials, this would give an exemption from the Marketing module of the new Certificate in Professional Marketing Level 4 qualification
You would then study Integrated Communications (mandatory) and then EITHER Customer Experience OR Digital Marketing to achieve the new Certificate in Professional Marketing Level 4.
For the Professional Diploma in Marketing Level 6, if you have completed Marketing Planning Process and Managing Marketing, this would give an exemption from the Strategic Marketing module of the new Diploma in Professional Marketing Level 6.
You would then study Mastering Metrics (mandatory) and then EITHER Driving Innovation OR Digital Strategy to achieve the new Diploma in Professional Marketing Level 6.
If you have almost completed either the level 4 or the Level 6 course, and still wish to add Digital Marketing to your portfolio of qualifications, don’t worry! You haven’t missed out because of the new qualifications. You can study one of the CAM Foundation’s CIM accredited Digital Marketing courses AND still receive an exemption from one of the modules.
For CIM students who have completed the Professional Certificate in Marketing Level 4 and the Professional Diploma in Marketing Level 6, you would be exempt from Marketing & Consumer Behaviour from any of the full Digital Marketing Diplomas (three modules) and would only have to study TWO remaining modules to receive a Digital Marketing Diploma.
For further details on the new modules, transitional arrangements, exemptions, and/or the various combinations Digital Marketing courses currently on offer, contact me now and I would be more than happy to go through any of this information in more detail with you.
Paul Owens is the Sales & Admissions Co-Ordinator for Professional Academy, with a wealth of expert business knowledge and experience, from a professional, advisory and consultative perspective. He is the first port of call for all and any course enquiries for the company, is a certified recruiter (CertRP) and also a Fellow member of the ISMM (The Institute of Sales & Marketing Management). If you would like you can connect to Paul via his Linkedin profile.
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