Published: 17 July 2014
On Tuesday July 17th we hosted the first South West Training & Growth Seminar in Exeter. We were lucky enough to be joined by the South West Regions Growth Managers from GrowthAccelerator, CIM Fellow and Professional Academy Marketing tutor Andrew Morton along with the L&D Advisors and Professional Academy founder Martin Hutchins, not to mention a wonderful group of attendees from across the south west.
For those who were unable to make it to the event we thought we would put together a few of the things we learnt from the speakers and attendees at the seminar.
1 – Exeter is lovely and the south west is booming with diverse successful businesses.
We have been running Marketing & Digital Marketing workshops in Exeter for 5 years now so we have always been aware of how lovely it is, so this was not a revelation but when the head office team take the trip down from Cambridge they are always reminded of this fact. Exeter to us is personified by friendly people, a beautiful town and a thriving business community.
What the build up to the seminar and the seminar itself did highlight though is how much the south west is really growing and the diversity of businesses in this region. We met with companies ranging from those working in BioMass energy and vanilla product production to marine exploration and tractor parts. The common theme amongst all of these businesses being that they are doing well and looking to grow further, which is fantastic to see and something we are always glad to be a part of.
2 – You can measure the ROI on training.
One thing that was evident in the first workshop on the ROI of Professional Qualifications and training is that there is a lot of training out there that isn’t being tapped into by companies for many reasons. One of the quotes that stayed with us after the event has to be the objection of “what happens if I train my staff and they leave?” which is answered with “what happens if you don’t and they stay?”.
Retention is just one of the many ways you can measure the success of training. If a company trains their team members they will be better at their job, they will develop a sense of loyalty especially when rewarded at the end of training and the company will feel the benefits of motivated staff that are good at their jobs.
This is just one of the many ways to measure ROI and if you would like more information on measuring the ROI of training you can contact the Professional Academy Learning & Development team to receive the slides and notes from the seminar.
3 – Funding isn’t the main barrier for growth.
GrowthAccelerator Growth managers Katharine Bourke & Rhona Hope were able to give us an insight into the tools used by GrowthAccelerator to help businesses grow. They also gave us some fantastic insight into what barriers growing businesses were facing and funding was not top of the list.
The key barrier to growth was actually strategy. Growth Managers can work on this with companies in fantastic ways; helping to map company direction, thoughts on where the company should improve from various areas and of course provide guidance on what solutions are out there to help a company achieve their growth goals.
We obviously can’t give away all of their secrets but considering how many potential high growth businesses GrowthAccelerator have helped to achieve Hyper Growth it is definitely worth contacting them to see how they can help your business to develop and grow into the future via www.growthaccelerator.com
4 – Strategy & planning is still important in a Digital world.
After being put on the spot by the previous speakers Andrew Morton was under pressure to not only let everyone know about the new CIM Marketing Qualifications but to give everyone at least one digital tip to take away from the event, Andrew delivered 10 which was nice of him.
Andrew spoke about the future of Digital with insights into Big Data, the rise of Mobile (if 20% + of your web traffic is coming from mobiles and you are sans mobile site he advised mild panic), Multi-Channel/Platform Marketing, how content is King/Queen (as well as the rest of the royal family) and some very handy tips on how you can still make email advertising work for your company along with how easily you can make mistakes.
We were also given an insight into digital strategy with the most important lesson being just because it’s there doesn’t mean you have to use it. Use the right platform for you in the right way for you. Insights into the switch from push marketing to pull marketing on social media, stuff vs fluff, outcomes vs outputs, knowing who your digital consumer is and explaining tools & theories such as RACE (SmartInsights formula for measuring Digital Marketing Efficiency and Effectiveness Reach, Act, Convert, Engage)
It was a lot of information and 90% of the room were frantically taking notes as Andrew imparted his wisdom on the subject and there was a line of people waiting to pick his brain for a fair few minutes post workshop.
We are lucky enough that Andrew is a Professional Academy tutor and delivers our workshops for CIM Marketing & Digital Marketing in Exeter so if you ever find yourself on one of these courses you can pick his brain further.
5 – The Superman process and other sales tips.
To finish the day Martin took the room through a segment of a Sales Training workshop namely looking at the 11 small changes you can make to become a more successful sales person.
The tips ranged from classic listening techniques to handling objections but the biggest revelation came from the confidence section (and we don’t know if he will kill us for sharing this but here goes!) where Martin unveiled his Superman technique for boosting his confidence before entering a sales or tender meeting.
Martin would excuse himself find a rest room, walk in and compose himself in front of the mirror, clearing his mind and pumping himself up with self affirmation about himself and his product. Upon leaving he would feel like Clark Kent walking into the phone booth and coming out as Superman full of confidence and feeling like he could take on anything, the exact mindset you need to be successful in a sales meeting.
The room took this onboard and all 11 points were well received and all were taken away by everyone in attendance. One thing Professional Academy took from this section was the interest in sales qualifications in the South West so we are pleased announce that from September ISMM Sales workshops will be running in Exeter. If that is of interest to you please do not hesitate to download a prospectus today.
In summary we would like to thank all attendees and speakers for attending the seminar and hope all in attendance took something away that they can use in the workplace in the future.
Keep an eye out for further Training & Growth seminars from Professional Academy and GrowthAccelerator in the near future across the UK and feel free to contact Professional Academy to request any further information from the seminar.
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