Marketing Communications Diploma 
An in-depth qualification that explores the marketing communications mix and its application for building customer relationships and brand development including characteristics, strategies and constraints
Who is the Marketing Communication Diploma for?
Ideal for those who have previous marketing knowledge and experience and would like to develop or pursue a marketing communications role.
Marketing Communications Diploma Entry requirements?
You will need to meet at least one of these criteria:
- suitable competence in a marketing or Marketing Communications related role
- hold any recognised UK degree or equivalent level 5 qualification
- relevant level 3 or above qualification (e.g. CIM Professional Certificate in Marketing)
Where can you study?
We are currently offering the Diploma in Marketing Communications at our London Centre and Northern Centre (Leeds).
What will you learn?
- Develop marketing communications and brand support activities based on your understanding of market and consumer behaviour
- Demonstrate the skills needed to devise, execute and analyse a PR plan
- Explain the roles of direct marketing and sales promotion, as well as mange and maintain a marketing database
- Demonstrate good all-round knowledge of the advertising industry and how good advertising is applied in practice
- Understand the role and the importance of integrating all media (including digital) in effective marketing
How long will it take?
The five modules studied through the complete learning package method will typically take around 15 months to complete, although you can choose to study at a faster or slower pace to suit your requirements. You have two opportunities throughout the year (June and December) to submit and sit your assessments. We commit ourselves to support our students for up to a maximum of two years.
What you will study
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Module title
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Description
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Assessment
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Marketing and Consumer Behaviour
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Marketing is an essential element of the customer relationship particularly in terms of communication and brand development. You will explore the fundamental theories of consumer behaviour and their application.
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Work-based assignment
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Public Relations
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You will gain an understanding of the role public relations for different customers and within the wider business environment and be able to identify the most effective tools, techniques and channels to suit the message.
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Case-study & short answer exam
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Direct Marketing & Sales Promotion
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You will explore the disciplines and techniques of direct marketing and sales promotion at an operational level, including developing and managing databases and campaigns within legal and regulatory constraints.
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Exam
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Advertising
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Advertising is an integral part of the marketing and communications mix and this module will enable you to develop and manage the advertising process including the strategies, execution, legal constraints and measures.
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Case-study & short answer exam
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Integrated Media
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There are many different media opportunities available as part of the marketing and communications mix and this module will provide you with an understanding of media characteristics, selection, planning and measures.
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Work-based assignment
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There are a number of exemptions available, click here more more information.
To find out more about what you can expect and will receive when you study with Cambridge Professional Academy visit the Delegate Experience pages.
For more information about The CAM Foundation (CAM), please visit their website www.camfoundation.com
Helpful Links
Study methods l Qualification fees l CAM Foundation membership and assessment fees
Workshop dates l Study Centre venues