ISMM Diploma in Sales and Marketing (Level 4)
Is this the right course for me?
This course is specifically for sales professional in an operational sales role, often managing others and allocating resources.
There are no formal requirements although we advise that students have at least 3 years sales experience with at least one year's management experience.
If English is not your first language, evidence of IELTS level 6.5 or Trinity ISE III/IV will also be required.
How long will it take?
The diploma in Sales & Marketing (Level 4) consists of eight mandatory units and will typically take 12 to 15 months.
The qualification can also be studied as a certificate. To acheive the certificate in Sales and Marketing, students must complete the first mandatory units plus any two optional units.
We support all our students fro two years and you start your studies at any time.
What modules will you study?
Click on a module title for more information
Managing responsible selling - Work based assignment
This unit aims to cover the knowledge involved in managing an organisation's operations in ways that are consistent with its social and ethical principles, and which fulfill legal and regulatory requirements.
Understanding segmentation, targeting and positioning - Work-based assignment
This unit aims to provide the knowledge necessary to understand the process of breaking down the total market for a product or service into distinct segments and targets the most likely purchasers of an organisations's products using the extended marketing mix to support the positioning of the product.
Managing a Sales Team - Work based-assignment
This unit aims to provide knowledge of motivation theories and link between motivation and performance, and knowledge of managing sales team performance.
Operational Sales Planning - Work Based Assignment
Gain the skills necessary for putting together an operational sales plan, and knowledge managing the implementation of the plan and for deadline with variance to the plan.
Sales Negotiations - Work based assignment
This unit aims to provide the knowledge and skills for negotiating effectively in sales settings and will focus on various stages of negotiation including planning, preparing, negotiating and closing sales.
Analysing the marketing enviroment - Work based assignment
This unit aims to provide the knowledge and skills necessary to conduct an audit of the organisations' internal, micro and macros environment. Also gain an understanding of the impact of internal, micro and macro factors on a customer's organisations.
Finance for sales managers - Work based assignment
This unit aims to introduce the knowledge and skills needed to calculate probability and also to assess customer credit worthiness with the view to formalising the terms of trade with the customer.
Writing and delivering a sales proposal - Work based assignment
This unit aims to provide the skills for preparing sales proposals for customers.