ISMM Diploma in Sales and Marketing (Level 3)
The Diploma in Sales and Marketing focuses on the practical skills of selling and considers the importance of marketing, the sales theory, and your personal presentation and management.
Is the Diploma Sales and Marketing the correct sales qualification for me?
The ISMM Diploma in Sales and Marketing is ideal for practicing "hands-on" sales people, with two or more years' experience and who are looking to expand their knowledge/skillset with a view to becoming a more effective sales individual. You might be looking to develop your understanding of the sales process and gain knowledge of areas of sales which you may not have considered or have not come across previously.
Entry requirements for the ISMM Diploma in Sales and Marketing.
There are no formal entry requirements, however we find that this level is most suited if you have a minimum of two years relevant experience or two A-Levels (or equivalent) and at least one years sales experience.
If English is not your first language, evidence of at least IELTS level 6.5 or Trinity ISE III/IV will also be required.
How long will it take?
You can start to study at any time. The Diploma in Sales and Marketing will typically take between 12 – 18 months to complete although you can choose to study at a faster or slower pace to suit your requirements. We commit ourselves to supporting all our students for up to a maximum of two years.
What modules will you study?
Click on a module title for more information
Handling objections, negotiating and closing sales - Work based assignment
This unit aims to provide the skills to handle and overcome sales objections and to negotiate in order to be able to close the sale effectively in a way that is mutually beneficial to both the customer and own organisation.
Preparing and delivering a sales presentation - Work based assignment
This unit aims to provide the necessary skills for preparing, developing and delivering sales presentations (or pitches) including considering the customer's needs and preparing a presentation to meet those needs.
Prospecting for new business - Work based assignment
This unit aims to enable the learner to source sales leads and achieve an initial appointment with the decision-maker.
Sales pipeline management - Work based assignment
This unit aims to enable the sales person to pro-actively manage the sales cycle to convert potential customers into actual customers and close sales.
Time and territory management for sales people - Work based assignment
This unit aims to provide the knowledge and skills needed to plan use of time and plan sales call to enable you to meet your sales targets, and to develop a plan to manage sales within a sales territory.
Understanding customer segmentation and profiling - Work based assignment
This unit aims to build on the understanding of customer groups through profiling/segmentation activities.
Understanding influences on buyer behaviour - Work based assignment
This unit aims to provide the knowledge and understanding necessary to enable the sales person to respond to different members of the decision-making unit, whether in consumer markets or organisational markets.
Understanding laws and ethics of selling - Work based Assignment
This unit aims to support learners in understanding the legal and ethical requirements in sales and understand the consequences of non-compliance for individuals, organisations and customers.
Understanding sales and marketing in organisations - Work based assignment
This unit aims to provide the knowledge and understanding about the factors that can cause conflict between sales and marketing departments. It also provides an understanding of the ways in which collaboration can benefit both departments and the organisation.
Using market information for sales - Work based assignment
This unit aims to provide the knowledge and skills needed to obtain and analyse information that helps to understand the markets that are sold into.
On completion of this course you will be entitled to work towards the Institute of Sales and Marketing Management (ISMM) Diploma in Account Management and/or Sales Management. If you become a member of the ISMM, you will also be entitled to use the designatory letters MInstSMM as a Full member.