Certificate and Marketing Level 2


ISMM Certificate in Sales and Marketing (Level 2)

With a practical focus, the ISMM Certificate in Sales and Marketing is designed to develop your own practical skills as a sales professional and ensures that you can apply the theory covered to real-life cases and examples.

Is the Certificate in Sales and Marketing the right qualification for you?

This is an introductory qualification and therefore ideal for school leavers or people very new to sales who wish to have a basic understanding as a foundation to build on, or someone from another basic business background looking to move into sales.

Entry requirements for the ISMM Certificate in Sales and Marketing.

There are no formal entry requirements for this sales certificate, however we recommend that this course is most suitable for those age 16 years or over with at least five GCSEs.

If English is not your first language, evidence of at least IELTS level 6.5 or Trinity ISE III/IV will also be required.

What will you learn?

The ISMM Certificate in Sales and Marketing consists of four mandatory units and three optional units. Students are only required to choose one of the optional units as each of these units are aimed at specific sales professionals. The Selling To Customers unit is suited to practicing sales professionals. The Understanding Selling To Customers is more of a theoretical unit and can be taken by students not employed in a sales role. The Telesales unit is for students working in, or wishing to be in, a telesales role. If you are unsure about which optional unit to choose, please contact us for advice.

How long will it take?

The ISMM Certificate in Sales and Marketing can be started at any time and will typically take 6-9 months to complete. This is only the typical time frame to complete the qualification and you can study at a slower or faster pace. We support all our students for two years.

On completion of this course you will be entitled to work towards the Institute of Sales and Marketing Management (ISMM) Diploma in Advanced Sales and Marketing.  If you become a member of the ISMM, you will also be entitled to use the designatory letters AInstSMM as an Associate member.

What modules will you study?

Click on a module title for more information

Understanding laws and ethics of selling - Work based Assignment

This unit aims to support learners in understanding the legal and ethical requirements in sales and understand the consequences of non-compliance for individuals, organisations and customers.

Understanding Marketing - Work based Assignment

This unit will give students an understanding of market segmentation and targeting, how to carry out market research and the marketing mix.

Understanding Buyer Behaviour - Work based Assignment

This unit aims to develop knowledge and understanding of buyer decision-making units, processes and behaviour.

Sales Targets - Work based Assignment

This unit will help students develop an understanding of sales targets and their use, including being responsible for meeting sales targets. It involves agreeing a target for a set operating period or campaign and monitoring actual performance against the agreed target and taking necessary action in response to identified variances and unforeseen developments.

Selling to customers - Role Play Excercise

This unit aims to develop the skills of selling to customer face to face.

Telesales - Role Play Excercise

This unit is about identifying, developing and closing sales over the phone.

Understanding Selling To Customers - Work based Assignment

You will develop the knowledge and understanding of selling to customers including customer buying needs, promoting benefits and features of your organisation's products and services, responding to and resolving customer objections and agreeing mutually beneficial terms and conditions.