Introductory Certificate in Marketing - Level 3 
The introductory certificate in marketing provides an introduction to marketing, its’ purpose as a business function and the importance of considering marketing’s impact on both internal and external customers.
Who is the Introductory Certificate in Marketing for?
Designed for those who have no prior experience of marketing but are considering entering into it as a career or those who would like to extend their current role to incorporate marketing.
Entry requirements
There are no formal requirements for this course although some work experience or business knowledge would be beneficial.
If English is not your first language, evidence of at least IELTS level 6.5 or Trinity ISE III/IV will also be required.
Where can you study?
We are currently offering the Introductory Certificate in Marketing atthe following locations:
What will you learn?
- Understand the function of marketing and its role in an organisation
- Know about the four Ps (product, price, place and promotion) and how to apply the marketing mix
- Understand more about customers and managing customer relationships
- Be able to communicate to both internal and external customers using a variety of different means.
How long will it take?
There are four hand-in/exam dates a year and you can begin your studies at any time. The two modules, studied with our two-day workshops and guided home study will typically take between 3 - 6 months to complete although you can choose to study at a faster or slower pace to suit your requirements. We commit ourselves to support all our students for up to a maximum of two years.
What modules you will study
|
Module title
|
Description
|
Assessment
|
| What is Marketing |
An overview of marketing, its’ elements and the important contribution it serves to an organisation’s success. |
Online exam |
| Understanding Customer Relationships |
Gain an understanding of the role, the importance and needs of external and internal customers. The methods to effectively engage and communicate with them |
Work-based assignment |
To find out more about what you can expect and will receive when you study with Cambridge Professional Academy visit the Delegate Experience pages. On completion of this course you will be entitled to begin studying for the Chartered Institute of Marketing (CIM) Professional Certificate in Marketing.
Helpful Links
Study methods l Qualification fees l CIM membership and assessment fees
Workshop dates l Study Centre venues