Implementing Digital Campaigns 
The Implementing Digital Campaigns module reflects the growing popularity of integrated digital campaigns with the development of new approaches, models and theories to assist the process.
The Implementing Digital Campaigns module consists of 4 key elements:
- Digital Concepts
- Project delivery, including campaign management tools
- Campaign Implementation, Evaluation and Control
- Future Trends
Qualifications the Implementing Digital Campaigns module is part of:
Assessment Method – Assignment
Implementing Digital Campaigns Overview
1. Digital Concepts
The digital environment has revolutionised the way consumers and businesses interact and this element will provide you will gain an understanding of its development as a communications tool and the shifting relationship and behaviour of stakeholders such as speed and ease of communication and opinion leaders and new and emerging applications and developments in digital communication.
2. Project delivery, including campaign management tools
This element will teach you the key elements to consider as part of a digital campaign including identifying the relevant objectives for a digital communications campaign such as retention and brand building based on the internal and external resources available and developing appropriate tactical actions through intermediaries such as sponsored links and Google Adwords and finally utilising search engine marketing (SEM) and its various aspects.
3. Campaign Implementation, Evaluation and Control
The digital communications environment is wide and varied and so it is essential to have a good understanding of the general structure of the industry which including games, hosting and social media and the relationship between the different players and stakeholders and how they can help meet your digital campaign objectives. This element will teach you how to create a digital communications campaign and the contributory parts including objectives, relevant audiences, channels, measurement and evaluation, budgets development. In addition, the element considers methods for evaluating through attitude research and A/B testing etc and measurement procedures such as conversion funnels and tracking studies the digital creative’s effectiveness.
4. Future Trends
The final element looks at potential future developments in digital technology and the impact they may have on brand and consumer relationships as well as digital communications.