Digital Marketing Essentials

The Digital Marketing Essentials module is a core module for many of the digital marketing courses and provides an understanding of the role of various digital marketing tools for the development of campaigns including being able to plan, implement and monitor their usage.

The Digital Marketing Essentials module consists of 3 key elements:

1. Campaign Tools
2. Using Campaign Tools
3. Monitoring

Qualifications the Digital Marketing Essentials module is part of:

Assessment Method – Assignment

Digital Marketing Essentials Module Overview

1. Campaign Tools

Fully understanding the different campaign tools is essential for them to be used effectively as part of any digital marketing mix, and this element of the digital marketing essentials module provides an insight into the key principles of digital marketing campaigns and the different hardware and software e-tools available including email, mobile device and web pages.

2. Using Campaign Tools

This element provides an understanding into the e-marketing communications mix including the various digital marketing media available and their best areas of use, the application of different campaign tools including advertising, PR, sales promotion and viral marketing and their associated legislation and codes of practice.

3. Monitoring

The final element of this module considers the purpose of measuring digital marketing campaigns such as evaluating customer satisfaction and market share, the methods used including experimentation, tracking and conversion funnels and the aspects for publishing the measurement findings such as report, key performance indicators and dissemination of data.