Chartered Postgraduate Diploma in Marketing - Level 7
A strategically focused qualification enabling you to influence and contribute to an organisation’s customer orientation, competitive strategy, and manage the organisation’s marketing activities. It is a challenging, two-stage marketing qualification that provides a route to Chartered Marketer status.
Who is it for?
Marketers who have gained significant level of marketing knowledge and experience. Focusing on strategic marketing management it is ideal for marketers aspiring or already working at strategic management level.
Entry requirements
Stage 1 - As a minimum, the following qualifications and experience are recommended as a prerequisite for entry:
- Professional Diploma in Marketing (either the 2003 or 2009 syllabus) or the Advanced Certificate in Marketing or
- a business or marketing Bachelors or Masters degree (or an equivalent qualification) where a minimum of half of the credits come from marketing and
- senior marketing management work experience providing evidence you can meet the CIM Professional Diploma in Marketing learning outcomes and can pass this qualification’s entry test.
Stage 2
- Successful completion of Stage 1 or a previous version of the CIM Professional Postgraduate Diploma in Marketing.
If English is not your first language, evidence of at least IELTS level 6.5 or Trinity ISE III/IV will also be required.
Where can you study?
We are currently offering the Chartered Postgraduate Diploma in Marketing at the following locations:
What will you learn?
By the end of this qualification you should be able to:
- make the transition into strategic marketing management
- work more cross-functionally at a senior management level
- make a significant contribution towards the organisation’s corporate and business strategy
- contribute to board decisions
- demonstrate a high level of leadership and influence.
How long will it take?
There are four hand-in/exam dates a year and you can begin your studies at any time. For Stage 1 the four modules, studied with our two-day workshops and guided home study will typically take around one year to complete although you can choose to study at a faster or slower pace to suit your requirements. For Stage 2 the majority of students will take between 3-6 months to complete the work-based project. We commit ourselves to support all our students for up to a maximum of two years. Please also visit our important dates page for more information.
What modules you will study
Stage 1
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Module title
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Description
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Assessment
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Emerging Themes
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Marketing is a dynamic discipline constantly innovating and adapting to changes at both global and local levels. In 2008 the world’s financial system plunged into unprecedented chaos, the result of which affects customers and businesses in all sectors. This module is designed to facilitate your ability to take a strategic perspective of the impact of these themes on marketing at a sector or industry level and help you establish mechanisms for anticipating future trends. |
Work-based Assignment |
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Analysis and Decision
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You will gain an understanding of how to undertake a strategic audit of an organisation, and recommend strategic decisions, based on a full critical evaluation of the options available. It is divided into three parts: the strategic marketing audit, strategic options, and making strategic marketing decisions. |
Pre-seen case-study based exam |
| Marketing Leadership and Planning |
You will learn how to develop high level marketing strategies that incorporate the organisation’s business and corporate strategic intent in the short, medium and long term. You will consider how strategies impact the organisation as a whole and what considerations need to be made when preparing and writing strategies, such as internal marketing, developing market orientation, and change management. |
Work-based assignment |
| Managing Corporate Reputation |
Corporate reputation is a rapidly emerging subject that draws together different strands of an organisation’s activities in order that the corporate body be perceived positively. It is also important due to prevailing market conditions forcing more organisations to reconsider their use of resources and the way they compete in tight markets. The course will help you help develop a corporate identity and image, and manage an organisation’s reputation. |
Work-based assignment |
Stage 2
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Module title
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Description
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Assessment
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Leading Marketing
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Developing the professional skills and competencies required to implement research and business projects successfully. Part of the process is to evaluate the role of these skills in the project, and whether the project successfully achieved the intended objectives. It will also enable you to evaluate behavioural changes in order to develop your skills for interactions at board levels. |
Work-based project |
On completion of stage 1 and whilst you are a CIM member you will be entitled to use the designatory letters ACIM, you will also be entitled to use the designatory letters DipM even you are not a CIM member. Completion of stage 2 entitles you continue onto becoming a Chartered Marketer, a title that recognises you as an expert in the field of marketing.
To find out more about what you can expect and will receive when you study with Cambridge Professional Academy visit the Delegate Experience pages.
For more information about the Chartered Institute of Marketing (CIM), please visit their website www.cim.co.uk
Helpful Links
Study methods l Qualification fees l CIM membership and assessment fees
Workshop dates l Study Centre venues