Marketing Theories

• Ansoff Matrix
• Balanced Scorecard
• The Marketing Mix
• The Communications Mix
• SWOT Analysis
• Stakeholder Mapping
• Mendelow's Matrix
• The consumer decision making process
• Porters Five Forces
• The GE Matrix
• The Marketing Environment
• Segmenting consumer markets
• Maslow's hierarchy of needs
• Boston Consulting Group Matrix
• PESTEL Analysis
• RABOSTIC planning model
• The PESO model

Click a link above to be taken to a full blog on the marketing model/theory of your choice.

The Ansoff Matrix

 

Balanced Scorecard

 

The 7 P's of the Marketing Mix

 

The Communications Mix

 

SWOT Analysis

This is used when objectives are set to evaluate the Strengths, Weaknesses, Opportunities and Threats facing the organisation. Please see our Marketing Theories - SWOT Analysis post for a full explanation.

Stakeholder Map

 

Mendlow's Matrix

 

The consumer decision making process

 

Porters Five Forces

 

The GE Matrix

 

The Marketing Environment

 

Segmenting consumer markets

 

Maslow's hierarchy of needs

 

Boston Consulting Group Matrix

 

PESTEL Analysis

RABOSTIC planning model

The PESO model