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This qualification is only available to international delegates.
The CIM Postgraduate Diploma in Professional Marketing develops creative, innovative and entrepreneurial strategic thinking to respond to international marketing challenges as demanded by global employers. It is aimed at the professional marketing working at a senior level, wishing to move to a more strategic management role, and develop their knowledge and skills across a range of areas to succeed and progress in their marketing career and add value to their organisations across global markets.
Not sure if this is the right level for you? Try out our quick and easy Entry Level Assessment to see which Level is best, book a call with a qualifications adviser to discuss, or send us a message today!
You can register for your CIM course anytime at the Professional Academy Store, or get in touch today to discuss your study plan on 01223 365 505.
Those who successfully achieve this qualification will be able to develop creative, innovative and entrepreneurial strategic thinking to respond to international marketing challenges as demanded by global employers. This qualification provides the knowledge and skills to successfully develop organisation planning and change at a strategic level.
One or more of the following is required to gain entry onto this qualification:
AND
If English is not your first language, you will need to demonstrate that you have achieved one of the following English language qualifications in the last two years:
CIM will consider other equivalent alternatives.
There are three CIM assessment deadlines in a year and you can begin your studies at any time. Each of the modules can be completed in a 3 - 6 month period, with the entire qualification taking from 9 - 18 months. Guided learning hours for each module are 200 hours TQT (Total Qualification Time) including assessment.
To find out more about the CIM, visit the CIM website today.
For UK based CIM Level 7 qualifications please visit the CIM Marketing Leadership Programme.
Click on a module title for more information.
To prepare you to undertake a strategic audit of a global organisation and assess its capability and capacity to deliver across a range of business and marketing strategies before making recommendations, based upon a full critical evaluation of the various options available. You will be required to apply a range of financial and risk assessment models to support decision making in relation to achieving the organisations vision, mission, and strategic business and marketing objectives.
Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria.
By the end of this module you should be able to:
Unit 1: Strategic Audit
Unit 2: Strategic Options
Unit 3: Making Strategic Marketing Decisions
Assignment based on a case study and organisation of choice (this has changed from an examination due to the impact of COVID-19).
Senior level marketers need to be able to identify and prioritise key stakeholders, and the influence they have in determining the role for corporate reputation management in organisations. This module will enable you to critically appraise the corporate brand and the importance of digital communications in developing corporate positioning and building brand equity. Learners will be able to recommend and justify digital channels and tools effectively to support corporate reputation.
Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria.
Unit 1: Communication Context and Stakeholders
Unit 2: Building the Corporate Brand
Unit 3: Integrating Digital Communications Strategies
An assignment based on a given scenario relating to an organisation of choice.
The new constant is a disruptive state of flux, winning managers will be those who embrace entrepreneurship and create transformational change and value for their organisation. You will investigate the dynamics of innovation and change, and this unit will enable you to identify the key learning processes in driving distributive strategies.
Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria.
Unit 1: Disruptive Strategies
Unit 2: Entrepreneurial Innovation
Unit 3: Transformational Change
An assignment based on a given scenario relating to an organisation of choice.
If you are unable to download a prospectus using this form, please contact one of the team either via the webchat, by emailing enquiries@professionalacademy.com, or by calling 01223 365 505, and a qualifications adviser will send you a prospectus.
