CIM

Digital Marketing Courses

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CIM Digital Marketing Courses

The Chartered Institute of Marketing (CIM) are unique in the fact that they are not just digital. They know that marketing is complex and that digital activity needs to integrate and align with the broader marketing strategy. The CIM offer a selection of digital marketing modules, from Digital Essentials to Digital Strategy, providing insight into how organisations can implement digital marketing capabilities into their strategic planning.

You can combine a digital module with other modules to build a full marketing qualification, or choose to study them on their own to gain a bite-sized award. Wherever you are in your marketing career, we’re here to support you in your learning and development to reach the next stage.

CIM Digital Marketing PathwaysWhich Digital Marketing Course is right for you? 

Professional Academy have a long history of pairing students with the right course based on their experience, qualifications and career aspirations so we always recommend talking to an adviser but below is an overview of the CIM Digital Marketing Qualifications available:

CIM Foundation Certificate in Marketing (Digital Essentials)

The CIM Foundation Certificate is the starting point for those looking to move into a career in marketing. It is now possible to start your career in marketing with a grounding in the digital essentials as well as developing the marketing fundimentals needed to succeed on your chosen career path. 

CIM Certificate in Professional Marketing (Digital Marketing)

The CIM Certificate in Professional Marketing was reassessed in the latter months of 2014 to include a digital marketing module which covers the tactical applications and uses of digital within your marketing role. The course is ideal for somebody actively working in a tactical marketing role (marketing executive or similar) and allows those studying the course to develop their digital marketing skills. 

CIM Diploma in Professional Marketing (Digital Strategy) 

The CIM Diploma in Professional Marketing is the only QCF recognised Level 6 digital marketing qualification available in the UK and really does hold a unique standing in the marketing qualification enviroment. The course focuses on the the strategic side of digital marketing and is ideal for marketing managers looking to expand their digital marketing knowledge in terms of applying digital marketing practices to improve your businesses impact across the ever growing and changing digital landscape. 

Are there any other tools I can use to find out the right level for me? 

The CIM have a range of assessment tools you can use from the entry level assessment to a handy guide and overview based on your current job role but in our eyes there is nothing better than talking to someone at the end of the phone, email or over webchat.

If you would like further information, you can visit our CIM Marketing Qualification information page, download a copy of our CIM Qualifications brochure or contact a qualifications adviser today.