An Introducation into Content Marketing 

Digital Marketing Short Course

 Professional Academy Header

An Introduction to Content Marketing

Professional Academy's Introduction to Content Marketing explains and teaches the following areas through interactive eLearning:

Part one: What is content marketing?

  • Definition and purpose
  • Tools
  • Advantages and disadvantages

Part two: Content marketing strategy

  • Continual content cycle
  • Structuring a strategy
  • Internal and external resources

Part three: Inbound marketing

  • What is inbound marketing?
  • Advantages and disadvantages
  • Inbound strategies

After your final eLearning assessment you will receive a Professional Academy endorsed certificate as proof of your completion of the course.