Advice and Blog

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The Digital Marketing Talent Gap - Infographic

An infographic brought to you by Online Marketing Institute on The Digital Marketing Talent Gap made for the Digital Marketing Institute (DMI).

5 Tips Young Marketers Need to Master

Being a Digital Marketing Apprentice at Professional Academy for the last 4 months I’ve learnt that there are a lot of different things that you can do as a young person who’s just getting into Marketing.

Professional Academy have been approved for Apprenticeship delivery

On March 14th 2017 Professional Academy were approved for the Register of Apprenticeship Training Providers, meaning that as of May 1st 2017 we will be able to assist companies in developing key team members with apprenticeships in Management, Marketing, Digital Marketing, Sales, Business Administration and Customer Service.

WordPress or Squarespace – Which is Best for your Business?

WordPress and Squarespace are two of the best-known solutions for building websites available. Used by millions of users all over the world, they allow businesses to set up attractive sites quickly and cheaply. But deciding which of these platforms to use can be a tricky task, and in this post we’re going to try to explain when and why you might use one over the other. To do this successfully requires looking at three key areas: your ambitions for your site, your budget and your time.

Why Being Quite Nice to People Is Actually Really Important

I get why it exists as a phrase, I really do. Calling it Staff Retention is supposed to focus the mind on the positive act of keeping people in your business, rather than thinking about it more negative terms. This may well however, have an adverse effect. People leaving a business is a huge cost in both financial and human terms. Most people leave their job because they don’t like their current one for a number of reasons – not least of which is because they don’t find that people are very nice to them.
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