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Communicating with Customers - It's the Way You Tell 'Em

There are many ways for businesses to interact with consumers, yet some companies struggle to communicate in a way that can help persuade and convince them to make a purchase. This can be ever so frustrating as it is usually compounded by the fact that internally, the availability of persuasive facts and figures is widely known. Telling ‘your’ story and imparting valuable knowledge that your competition may not be able to replicate can go a long way in convincing an audience that you are the organisation for them. Below are some of the fundamentals that are required if you are going to reach and communicate with your target audience:

What are SMART goals? - Infographic

Setting goals is an important part in shaping your future, whilst everyone wants to reach their goals in the end, motivating yourself to complete them can sometimes be hard.

Introducing the new CIM Marketing Leadership Programme

The CIM launches a new programme to turn today's marketers into the business leaders of the future. The Chartered Institute of Marketing (CIM), the professional body which brings you the world’s leading marketing qualifications, has recently launched a new qualification designed to provide the platform senior marketers need to drive meaningful change and business growth.

How to say 'no'– why saying ‘yes’ isn’t always best for your career

Building a successful career is all about making the right choices. You can’t say ‘yes’ to every opportunity that presents itself to you. Sometimes you need to say ‘no’, but that’s often the answer we struggle hardest with to give. Why? Because we don’t like to hurt people’s feelings.

5 tips for boosting productivity when working from home

Working from home once a week could make all the difference in improving your work-life balance. Whether you’re convinced by the idea but don’t know how to persuade your boss, or are lucky enough to already have the flexibility of working from home, yet are struggling to focus, experienced home-workers, Nicki Hayes and Shari Bollers, have some useful advice…
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